Edwards Lifesciences wanted a revamp and rebuild of their employee handbook - including an expansion of their brand. Creating multiple options for the client, I played off of the design of their logo as well as their classic use of a red box to create a new and modern feel. The final creation was roughly 75 pages. Necessary copy has been changed to filler text or blurred for NDA purposes.
branding design, employer branding, creative direction, graphic design, layout design.
Along with the new design of the handbook, Edwards also asked for a new mixed media photo style.
Using different aspects from their already existing brand guidelines, multiple styles were created to be shared on classic and modern media outputs.