CLIENT
Edwards Lifesciences
Edwards Lifesciences wanted a revamp and rebuild of their employee handbook - including an expansion of their brand. As the sole designer on this project, I created multiple options for the client, playing off of the design of their logo as well as their classic use of a red box to create a new and modern feel. The final creation was roughly 75 pages. Necessary copy has been changed to filler text or blurred for NDA purposes. I also created mockups of what the new branding might look like on a Facebook or LinkedIn ad or in a local newspaper.
branding design, employer branding, creative direction, graphic design, layout design.
Along with the new design of the handbook, Edwards also asked for a new mixed media photo style.
Using different aspects from their already existing brand guidelines, multiple styles were created to be shared on classic and modern media outputs.
