ACI Worldwide hosts a yearly internal event, Strategy Day. They had recently restructured the workings of their company and needed a visual way to explain the new cross-functional collaboration of departments. An entire concept based off of the brand colors and previous triangular fragments was created. Some print, digital, social, and plush elements can be seen below. Certain aspects have been excluded for NDA purposes.
creative direction, graphic and editorial design, illustration.
ACI really wanted a physical version of a "customer" that represented all bits and pieces of the company.
Following their creative direction, "BOB" was created and inevitably turned into a plush toy and a 2 foot cut-out.
At my office, we used the prototype to scare people by placing BOB in bathroom stalls, supply closets, and under desks - it was not used as such at the actual event.