CLIENT
ACI Worldwide - Strategy Day
ACI Worldwide hosts a yearly internal event, Strategy Day. They had recently restructured the workings of their company and needed a visual way to explain the new cross-functional collaboration of departments. An entire concept based off of the brand colors and previous triangular fragments was created. Some print, digital, social, and plush elements can be seen below. I was the designer for all aspects, leveraging the brands previous looks for Strategy Day and elevating.
creative direction, graphic and editorial design, illustration.
ACI really wanted a physical version of a "customer" that represented all bits and pieces of the company.
Following their creative direction, "BOB" was created and inevitably turned into a plush toy and a 2 foot cut-out.
At my office, we used the prototype to scare people by placing BOB in bathroom stalls, supply closets, and under desks - it was not used as such at the actual event.
